How Can Technology Fix the Rift and Rivalry.
A business could seriously suffer if the marketing and sales teams do not get on. It is common for promotion and sales divisions to have differences when doing business. Over fifty percent of marketers are unhappy with the level of communication between groups and over half of the sales force are equally not satisfied with all the support from the marketing group. The company can terribly suffer if the teams don’t get along. There are a number of office-based actions that could be applied to control this. Technology should be considered.
Communicate and collaborate better.
Lack of communication and collaboration leads to misunderstanding between the two teams. When the teams do not speak to each other working together becomes a problem. This may be simply slack station, more structured that may take the form of routine morning meetings to be able to keep tabs on what is going on in the business. Both groups will have to collaborate in a better manner as they both depend each on the other. The marketing group possess all of the information that sales team needs to close sales. On the contrary, sales team have all the valuable understanding into customer needs. If they collaborate on creating content, they are able to produce helpful assets for customers. Employing collaborative project management programs could come in handy.
Have an agreed SLA.
An agency level agreement is a good place to begin because both marketing and sales need to know of where they stand and what the expectations of the other are. It need to be clearly defined, reviewed, monitored and measured. Your team should outline everything from buyer personas and lead definitions to end goals and hand-offs.
Make a consistent Buyer travel.
Clients expect a smooth experience in the moment they begin searching for a purchase to the moment it is completed. Many companies end up struggling with a huge bump in the road as the customers are moved from marketing domains to sales. Sales and marketing should work together all through the travel checking content with each other and keeping in mind that mails will make sense as the hand off is completed.
Use technology to create a single source of truth.
Sometimes rifts are not only caused by egos but by the current business process and technology. You require one source of facts between the departments to stop unnecessary misunderstandings. This is where integration platforms come in. Trying celigo-the smart cloud integration platform as service will enable you to bring together separate applications, ensuring that you up to date data. You could make the transition from direct to customer as easy as possible and ultimately much faster than when you’re tied to using two programs.